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Categories Business StrategyMarketing & GrowthSaaS & B2BProductivity & LeadershipTools & StacksIndustry AnalysisFounder Stories
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Business Strategy

Pricing, positioning, and the hard calls founders make when growth and survival are on the line.

Business Strategy

SaaS Customer Retention: The Strategies That Actually Move the Number

Retention beats acquisition on every unit of spend — if you're choosing where to put the next dollar, put it into keeping customers before chasing new ones.

Elena Vasquez · July 29, 2026 · 12 min read


Business Strategy

Scaling a SaaS Business: What It Actually Costs and When to Do It

Marcus Chen · July 29, 2026 · 12 min read

Business Strategy

The pricing change that doubled our revenue and cost us a third of our customers

Elena Vasquez · November 12, 2025 · 9 min read

Business Strategy

When to say no to your biggest customer

Marcus Chen · August 8, 2025 · 7 min read

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